Welcome to The Face Card Formula™
Your personalized beauty routine—made simple, seamless, and all yours.
The Face Card Formula™ is more than a beauty guide—it’s a digital service built by licensed estheticians and makeup artists to make beauty easy, intentional, and designed for you. No endless scrolling. No guessing shades. No wasting money on the wrong products. Just curated, professional guidance that fits your face, your style, and your goals.
Why The Face Card Formula™
✔ Personalized routines — Custom shade match recommendations, skincare plans, and product suggestions that work for your unique skin and lifestyle.
✔ Convenient + digital — Everything delivered straight to your inbox. Easy to follow, easy to shop, easy to update.
✔ Add-ons that elevate — Lip combos, blush bundles, brow kits, and tool recommendations give you the option to expand your look.
✔ Your choice of expert — Work with an esthetician/MUA you actually resonate with, ensuring your guide feels personal—not generic. Meet the team!
Our Services
The Face Card Formula™ – A curated makeup routine with expert foundation + concealer shade match recommendations and tailored product suggestions
The Complexion Companion – A custom skincare routine created by a licensed esthetician, complete with AM + PM product recs
The Ultimate Face Card Formula – The full experience: makeup + skincare combined, so your beauty routine works seamlessly from prep to finish
Optional add-ons available for every service, from lip combos to tools—because beauty should feel flexible, not limiting.
How It Works
Choose your service – Makeup, skincare, or both.
Complete a quick intake form – Pick your Esthetician/MUA & tell us about your skin, your goals, and preferences.
Get your guide – A digital, personalized routine with expert notes, curated product links, and recommendations delivered right to your inbox.
This isn’t a subscription. It’s not a one-size-fits-all “quiz result.”
It’s a professional, personalized guide built with intention—for real people, real skin, and real results.
Find the Formula That Fits You!
Whether it’s makeup, skincare, or both, our digital formulas deliver expert guidance—personalized to your skin, your style, and your goals.
