Taiesa Smith is a licensed esthetician, makeup artist, and creative professional with a well-rounded background across the beauty industry. From artistry and content creation to customer relations and client education, she has spent years approaching beauty both as a craft and as an experience. Her work reflects not only technical expertise but also a passion for helping clients feel confident and cared for.

As the founder of The Face Card Formula™, Taiesa blends her esthetics training with her industry experience to deliver beauty solutions that are curated, comprehensive, and client-focused. Her approach goes beyond foundation shades—offering guidance across skincare, product pairing, and routine-building to create a personalized system that feels both elevated and effortless.

Taiesa’s expertise lies in enhancing natural features while making clients feel at ease, combining technical precision with a warm, approachable style. Her mission is to make beauty less overwhelming and more empowering—so every client leaves not just with recommendations, but with the confidence of knowing their face card will always stay valid.

“I’ve seen beauty from every side—behind the chair, on the sales floor, and through the creative lens. The Face Card Formula is my way of bringing it all together: skincare, makeup, and expert guidance that feels curated, trustworthy, and made just for you.”