ABOUT THE FACE CARD FORMULA™
This isn’t just another beauty routine—it’s a formula. One Face. One Formula. All Yours.
The Face Card Formula™ was created for people who want confidence in their skincare and makeup but feel overwhelmed by the industry. Beauty shopping today can feel crowded and confusing—rows of products, endless opinions, and advice that rarely feels personal. Even when you ask for help, it’s easy to leave with more questions than answers.
We’re here to change that. The Face Card Formula™ offers expert-backed digital beauty guides that are personalized, approachable, and built entirely around you. Our service strips away the noise of trends and one-size-fits-all recommendations, replacing them with curated product guidance, tailored routines, and clear explanations that fit your complexion, lifestyle, and goals.
We’re not selling products—we’re delivering knowledge, convenience, and expertise. Think of us as the beauty professionals who fit right in your back pocket: your own personal glam team, ready whenever you need a complete routine revamp or just a few new recommendations to elevate your face card.
Inclusive, educational, and rooted in esthetics expertise, The Face Card Formula™ is here for anyone who wants to stop second-guessing and finally feel confident in their beauty routine.
THE FACE BEHIND THE FORMULA
Hello! I’m Taiesa Smith, founder of The Face Card Formula™
I’m a licensed esthetician, makeup artist, and beauty professional with a B.A. degree in Public Relations from California State University Long Beach. My love for beauty began the way it does for many; I taught myself makeup by experimenting, watching YouTube tutorials, and discovering what truly worked on real faces. What started as curiosity grew into a passion, and eventually into a career where I could merge artistry with expertise to guide others through the beauty space.
After earning my degree, I realized I wanted to make an impact doing what I love most: helping people feel confident in their skin. I pursued professional esthetics training and built my artistry working with a wide range of skin tones, textures, and concerns. What I learned was clear—most people don’t need endless new products, they need clarity, education, and routines that actually fit their lives.
That’s why I created The Face Card Formula™: to transform beauty from overwhelming to empowering. Our digital beauty guides cut through the noise of trends and conflicting advice, offering personalized recommendations that are curated, inclusive, and easy to understand. We’re not selling products—we’re delivering knowledge, convenience, and confidence.
I designed The Face Card Formula™ to be the guide I wish I had when I was first learning—and the resource I value now as a licensed esthetician and makeup artist. It’s built for anyone at any stage, whether you’re just starting out or refining what you already know. Our mission is to make beauty feel approachable, empowering, and completely your own.
One Face. One Formula. All Yours.
Take A moment To Meet The FCF Beauty Team!
STILL DECIDING?
The Face Card Formula™ is for you if you’ve ever:
Felt lost in the beauty aisle with too many choices
Wasted money on trending products that didn’t work for you
Wanted expert guidance without the pressure to buy
Needed a routine that finally feels simple, clear, and tailored
With us, you’re not just buying a guide—you’re gaining a glam team you can trust.